Video Marketing used by every small business to sell products and services. Startups and small businesses are facing more competition. Even if they have a unique idea but that idea is enough to capture the attention of potential customers. Now there are many marketing tactics businesses can use to increase the growth of their business. video marketing is one of them.
Video is central to your outreach and campaign efforts. Video production is more cost-effective than ever now people can shoot in high-quality, 4K video even with your smartphone. Our human brain prefers visuals over text, In fact, 90% of visual information delivered to your brain. People can remember 95% of information when viewing it in video format instead of reading it in text format.
In simple terms, we use videos to promote and market products or services. With video marketing, companies can increase engagement on their digital and social channels, educate consumers and customers, and reach an audience with a new medium. Videos marketing is considered one of the compelling strategies in online marketing and short video clips is an effective way that can help the business to grow online.
There are some reasons to use video marketing.
- Video Encourages Social Shares:
Michael Stelzner stated in the Social Media Marketing Industry Report that 60% of the social marketers used video content in 2015 and 73% of the social marketers planned to use it in 2016.
Social networks encourage video content like people to use Facebook to launch Video, Live Video, and Lifestage, On Instagram people, can put 60-Second Videos & Instagram Stories, People can use Periscope in Twitter And YouTube.
If we see in social media context video marketers focus on sharing emotions, not facts. 76% of users share a branded video with their friends if it was entertaining. So it is important to create fun entertaining videos to encourage social shares.
- Video Engages Buyers:
A video is a great tool for learning and easy to consume. Nowadays people ignore to read long product descriptions. User engagement is one of the important factors when it comes to video marketing strategy. People are expected to engage more with videos compared to content formats. Video can be considered as a key to keeping your target audiences engaged on your website for more long periods of time. According to the previous study, the videos that are posted on Facebook pages increase people’s engagement by 33%.
- Video Boosts Conversions and Sales:
Videos marketing can make you more money. When a video marketer and a product video on your page. Then the rate in conversions increased by 80%. According to the previous study that 74% of users who watched an explainer video about a product subsequently bought that product.
Video content can create immense value for your business by adding a product video on your landing page your conversion rate can get the increase by up to 80%.
This proves the fact that product videos can directly generate sales and considered a powerful tool among e-commerce websites.
It is estimated that video converts more customers than any other form of content. According to 57% of consumers, video content gives them the confidence to purchase online. Demo videos are also helpful in enhancing the user experience.
- Video generates ROI:
According to the study it is estimated that video provides a good return on investment to 83% of businesses. Online video editing tools are constantly improving for using and becoming more affordable to the business.
It is fine that if your videos are not perfect but It’s important to have good content. Current research shows that users don’t like to watch those videos that don’t explain the product or service clearly. Quality and quality and design didn’t matter as much.
- Video Builds Trust:
Trust is the primary factor of conversions and sales, the whole concept of marketing is based on trust and creating long-term relationships.
Video can be used as an effective tool in trust-building, Video content is likely to engage us and ignite emotions. YouTubers have become a social media influencer to promote your brand. Promotional videos can also gain trust as well. Some consumers are still scared and confused about buying products and services on the internet because they have a fear of fraud and cheating. If a business proposes effective marketing videos for its products then it creates a sense of individual approach. The study says that videos gave 57% more confidence to the customers to purchase online.
- Google Loves Videos:
Videos increase the time spent by visitors on your site and help in building trust. Websites can 53 times more likely show up first on Google if the website includes videos. Videos should be optimized according to SEO. The video marketer should add interesting titles and descriptions, add a link back to your website, products, and services.
- Video Appeals to Mobile Users:
90% of consumers use to watch videos on their mobile. Video audience keeps getting bigger and bigger. In the current era, people like to watch videos on the go, and the number of smartphone users is growing day by day.
Smartphone users are twice than of TV viewers and 1.4 times more than desktop viewers. People are using use smartphones to feel a sense of personal connection to brands. Brands need to be sensitive to the personal experience people have on their smartphones.
- Video Marketing Can Explain product:
If a business is launching a new product or a service then the business should create a video to show how it works. 98%users watched an explainer video to learn about a product or service. 45% of businesses use video marketing to have an explainer video on their home page and 83%business said that their homepage explainer video was effective.
Animated videos are the best way to explain the concept. Animation can bring concepts to life, Animated videos are a perfect combination of entertainment, nostalgia, and simplicity.
- Build a stronger brand affiliation:
Video provides both audio and visual stimulation while watching. Because of strongest stimulation, viewers are more engaged and therefore naturally develop stronger affiliation and interest in the content they’re consuming. This is crucial for a small business that wants to gain brand recognition and dependent on loyal customers who keep coming back for more.
- Drives Traffic:
Video content marketing increases organic traffic through search engines by 157%. 62% of companies claimed that video content has boosted the traffic on their websites. In easy terms, posting videos about your business in various places will drive more traffic to your site.
It can possibly convert website visitors into customers. Companies that use video experience that there is an increase of 41% traffic through web searches compared to businesses that don’t use videos. When a company is having a video on its homepage will most likely show on the first page of Google search results.
Video marketing has both advantages as well as disadvantages. But the concept thas risen because people like to watch videos. Video marketing is capable of bringing elements like audio, images, and text together. Videos marketing is a good way to influence people to buy your products or services and help people to have an understanding of a brand. Even start-ups are taking advantage of video marketing to stand out in the competition.