Reason Behind that you should know Marketing ideas for Android Application-The creation of apps provides you the opportunity to interact with your customers. Your target audience always gets in touch with you in just a simple click. Your app is customizable to the user’s needs. After the app is created promotion is the important step that must be considered but we often neglect that. The creator has dedicated a lot of time to make an app and it all just thrown away by not Marketing your Android Application.
All of the resources are focused on creating a good application. This is not bad because the application should always be of high quality and user-friendly. But the problem is that you are not Marketing of your Android Application as effectively as they should be so all that hard to grab the attention of users. The creator must spend the same amount of money on promotion as he is spending in creating them.
If you are looking for Marketing Ideas for Android Application then read the complete post which is exclusive for Application promotion & marketing.
Marketing Ideas for Android Application:
There are more than 800,000 apps that are available in the app store. So it is important for the creator to make his app look different from others, so it is very important to promote your application. The more you promote your application, the process will become easier and faster. Small businesses do not have a large budget for marketing and promotion activities. Even those businesses have the money but they find only a few channels to promote their applications. These are some best marketing ideas for your Android applications:
- App Store Optimisation (ASO):
App Store Optimisation is the process of optimizing mobile apps so that it can achieve a higher rank in an app store’s search results. Your app will more visible to the customers if it achieve a higher rank. That increased visibility leads to more traffic to your app’s page.
The main goal of ASO is to drive more traffic to your app’s page so that more users can download your app. ASO requires a clear understanding of your target customers. The creator also has a look upon his keyword that the keyword should be the same as the customer’s keyword. When the creator knows about which keyword should be used then he will have a better understanding of the customer language.
- Facebook Marketing:
Facebook marketing refers to create and actively use a Facebook page as a communications channel to attract and get connect with customers. Facebook allows users to create business pages for companies, organizations, or any group, etc. and allow companies to use Facebook as a tool to develop a fan base for a product, service, or brand.
Facebook has nearly a billion potential customers. It was as essential as having a business. Whether a company is big or small the Facebook is a great tool to connect with potential customers.
- Promoted Tweets:
Sponsored Tweets are those ordinary Tweets that are purchased by advertisers who want to reach a large group of customers or arrange an engagement from their existing followers.
All Promoted Tweets are labeled as Promoted when an advertiser is paying for their promotion on Twitter. These Tweets are just like regular Tweets and these tweets can also be retweeted, replied to, liked, and more and these tweets can drive website traffic by asking users to click on your content.
- Email marketing:
Email marketing is one of the highly effective digital marketing strategies. It is the process of sending emails to prospects and customers. Effective emails can convert prospects into customers and can also turn one-time users into loyal customers. If your email is effective then it is more likely that more prospect can convert in your customers.
- SEO (Search Engine Optimization):
SEO stands for search engine optimization and It is the process of increasing the visibility of a website or a web page in search engines through unpaid results. SEO is the practice that helps in increasing the quantity and quality of your website traffic through organic and unpaid search engine results. You must identify best-targeted keywords that you want to rank and you must also analyze which keywords in your app are currently ranking. You should build some quality links according to that to boost your website rankings.
- Mobile App Review:
A mobile app review is considered the most important part of app success. Many customers download the app only after reading the positive review. It is important to have positive reviews because many customers believe the app which contains positive review is user-friendly and efficient. Many customers even don’t want to try the app which has negative reviews so the creator must look upon increasing the review of the mobile applications.
- Video marketing:
Video marketing is a process of using videos for the promotion and marketing of your product or service. Video marketing is used to increase engagement on your digital and social channels, educate your consumers and customers about your product and services, and reach your audience through a new medium.
Video marketing can be used for building customer relationships, to promoting your brand, services or products. It can also be a medium to promote customer testimonials, live-stream events and deliver entertaining content.
- Content marketing:
Content marketing is a strategic marketing approach that is focused on creating valuable and relevant content to attract and retain customers. These are the three key reasons for which content marketing is used – It is cost-saving, it helps to increase sales, And it converts potential customers into loyal customers. Content marketing is a long-term strategy which is focusing on building a strong relationship with the target audience by providing them high-quality content that is relevant to them on a regular basis.
- Engaging potential customers:
It is very important to meet your ideal users’ needs to create an ideal app. People will download it if they like the app and feel connected to it.
So it is important to you get feedback from your target audience throughout the app development process. You should research and get engage with potential customers during the app creation process. The creator must get feedback from real users through forums, social media, and other means. It is also important to maintain good public relations with your customers because it is a strategic communication process that organizations use to build mutually beneficial relationships with the public.
There are public relations specialists in the organization who make a specialized communication plan. Public relations specialists also use media and other direct and indirect mediums so that they can create and maintain a positive brand image and a strong relationship with the customers.
You can use monitoring tools as well that will help you in identifying industry leaders and reaching out to them for feedback.
- Pay per click:
Pay per click is a way of using search engine advertising to get clicks to your website by paying some amount of money to the publisher. The traffic through pay per click can be generated by paying rather than “earning” those clicks organically. Every time when your ad is clicked or sending a visitor to your website, you have to pay a small fee to the search engine. When your pay per click campaign is well-designed and running smoothly, that fee will be nothing for you or it looks like very minimum amount because the visit is worth more to your business than what you pay for it.
Conclusion: Marketing Ideas for Android Application
Many apps are downloaded daily and but some are never used. If you want people to choose your application among various applications that are present in the market, you need to make great marketing strategy. App downloads are usually peaking within the first couple of weeks after launching but those results are temporary. You need to build a sustainable result. There are many more ways to promote your applications. No matter what strategy you are following to promote your application, the strategy should help in increasing the growth of your business.