In this article, we’ll explore just How Machine Learning can help online businesses in 2020 and enhance their marketing efforts. Machine learning is an application of artificial intelligence (AI) which provides the ability to the system to automatically learn and improve from experience without being explicitly programmed. Machine learning is focusing on the development of computer programs that can access data and learn for themselves. This complete article is dedicated to how machine learning can help online businesses.
The learning process begins with observations of data, for example, direct experience, or instruction, to look for patterns in data, etc. The primary aim of machine learning is to allow computers to learn automatically without human intervention or assistance and adjust their actions accordingly.
How Machine learning can help online businesses:
Machine learning is one of the most important technologies for the business of the future because AI-driven software is already helping businesses to increase their efficiency, improve customer relationships, and boost sales. Machine learning helps businesses to develop software that is capable of understanding natural human language. Businesses also use machine learning so that they can improve their efficiency of logistics and transportation networks. Machine learning helps businesses to use protective maintenance to decrease equipment breakdowns and increase profits. Businesses use machine learning to utilize the huge amount of data that they’ve collected so that they can develop actionable predictions that businesses can use to invest resources and grow their company.
There are some points that can help the business to grow through machine learning:
Enhance the customer experience:
Machine learning can improve the customer experience in many ways, such as it can guide the buying journey, help in making personalized product recommendations so that customers can easily find what they want. It also ensures your online store never runs out of stock and if your online store is out of stock then it provides alternatives if stock is low. It also provides 24-hour customers support service
Because of the rise in the popularity of drop shipping, many e-commerce companies and solo entrepreneurs also put machine learning to improve the customer experience.
Online shoppers are usually very price-sensitive and if a product costs as offline stores then customers might feel more comfortable in going to the store and want to touch and feel the product before purchasing it. It is also not very difficult for shoppers to compare the prices of products with online products to attract customers.
Online businesses have got much success by implementing dynamic pricing and machine learning can change and readjust prices by considering various factors all at once. These factors are competitor pricing, product demand, day of the week, time of the day, customer type, etc.
Personalization of services:
The salesperson segments the customers and offers targeted and personalized service to the customers. When a customer walks into a store than a salesperson usually approaches the customer and asks them what they are looking for and the salesperson also makes further inquiries to understand what is customer’s tastes and preferences. The salesperson also observes the customer’s behavior, body language, etc. which help salesperson to serve the customer better. When the customer has any doubt, question or concern then the salesperson addresses it immediately and encourages the customer to make the purchase.
Online businesses are not able to provide this kind of experience to the customers. In online business customers usually, shop for convenience rather than getting experience. Customer usually has a specific product in their mind and if they find it easily then they might purchase it. Once customers find the product and if they have any doubts about it, there is no one at that point to address those doubts immediately and encourage the customer towards purchase but online businesses are using several methods to bridge this gap.
So if we compare offline stores with online stores then we will find out that online stores offer a limited customer experience that can drive sales and increase revenue.
In order to provide an experience which is similar to that a customer would have in-store, eCommerce retailers need to collect huge amounts of data of the customers and machine learning can help business in that. Machine learning can help eCommerce retailers run targeted campaigns that can convert prospective buyers into actual ones.
Protection from frauds:
Most of the buyers especially those who are buying for the first time have the impression that online businesses are not secure enough. The customer thinks that their confidential and personal information can be stolen and maybe they did not receive the product after payment.
Online businesses are secured from fraud activities. Online businesses detect and prevent any kind of fraud. Machine learning helps in detecting and eliminating the scope of fraudulent activities.
Customers not only expect a good product. Customers also want good customer support. Most customers call in toll-free helpline numbers and faced to struggle to connect to an actual person who can help them. No customer wants a delayed and impersonal email responses received from customer support IDs.
For most of the business, it is very difficult to provide good customer service. Automating customer support and enabling self-service can help the customer and retailer as well. Machine learning can be used in several ways to help customers and enhance customer satisfaction. Many businesses use chatbots. chatbots can help businesses in identifying and resolving issues by having a conversation with the customer. Machine learning helps online businesses to offer superior, personalized customer support on a large scale.
Demand and supply management:
All businesses forecast to identify future demand with supply. For forecasting eCommerce retailers use essential data to make their decisions. It is important to ensure that the data is accurate and that it is being processed correctly to find out the future demand and supply. Machine learning helps in processing large amounts of data accurately and much faster. Machine learning enables forecasting and also helps online businesses to improve their products and services.
Customers go to the stores knowing what they want. A good salesperson can anticipate what customer needs are and recommend the products accordingly. A product recommendation helps in increasing the revenue of the business. This becomes tricky on an online platform because it requires identifying patterns in sales and shopping behavior. Many online retailers are using machine learning to successfully create a product recommendation engine. Machine learning is able to identify trends in buying behavior and suggest suitable products to a shopper.
Conclusion: How Machine learning can help online businesses
By Machine learning, businesses can tailor their marketing efforts and this help business to providing a better service to their customers, and to deliver a more personalized experience. Machine learning helps businesses to build a loyal audience that trusts their brand and will come back to purchase more products and services. Machine learning helps in increasing sales for the business and providing better customer experience. That’s why many online businesses are going toward machine learning. Now a day’s anticipating customer behavior is a key to optimizing marketing campaigns and machine learning is able to do that. Machine learning is helping online businesses take the customer experience to a whole new level by helping them to generate revenue in those ways that they never could previously. Online businesses have changed over the years and machine learning is a solid game changer. Machine learning can find out the full potential of an eCommerce business.