How Augmented Reality will impact the future? Augmented reality does not create an artificial environment, but it can play with the existing environment and also overlays features on it. Businesses have shifted themselves to this technology, and developers are now accessing to some powerful frameworks to create AR apps. This is because augmented reality has a high potential for business growth and in the near future.
Augmented reality has applied in many business domains, including traveling, gaming, media and entertainment, marketing, and education. This technology provides several opportunities for new, innovative, and existing businesses.
How Augmented Reality Will Impact The Future
Augmented reality is an interactive, reality-based display environment that has the capability of computer-generated display, sound, text, and effects to enhance the user’s real-world experience. Augmented reality helps in combining real and computer-based scenes and images in order to deliver a unified but enhanced view of the world. Augmented reality consists of many implementation models and applications, but augmented reality primary objective is to provide a rich audiovisual experience.
Types of augmented reality:
There are several categories of augmented reality technology. Some of them are:
- Marker Based Augmented Reality:
Marker-based augmented reality is also called as Image Recognition. Marker-based augmented reality uses a camera and visual marker, such as a QR/2D code, in order to produce a result only when the marker is sensed by a reader. Marker-based applications use a camera to differentiate a marker from any other real-world object. Augmented reality uses different and simple patterns such as a QR code because it does not require a lot of processing power to read and it can be easily recognized.
- Markerless Augmented Reality:
Markerless is one of the most implemented applications of augmented reality, markerless is also called as location-based, position-based, or GPS. Markerless augmented reality uses a GPS, digital compass, velocity meter, or accelerometer which is embedded in the device in order to provide data based on your location. Markerless augmented reality technology provides the availability of smartphones and feature of location detection. Markerless augmented reality map directions, find nearby businesses, and other location-centric mobile applications.
- Projection Based Augmented Reality:
Projection-based augmented reality is used in projecting artificial light onto the real world. Projection-based AR application allows human interaction by sending light onto a real-world surface and then Projection-based AR application sense the human interaction (i.e. touch) of that projected light. Detecting the user’s interaction is performed by differentiating between an expected projection and the altered projection.
- Superimposition Based on Augmented Reality:
Superimposition based augmented reality helps in partially or fully replacing the original view of an object with a newly augmented view of that same object. In superimposition based augmented reality, object recognition plays an important role. It is because the application cannot replace the original view with an augmented one if it was not able to determine the object.
Augmented reality in the future
Companies like Apple and Google are investing a large amount of money into Augmented Reality. Many companies are using augmented reality to transform their businesses.
- Real-time information:
Augmented reality (AR) technologies will provide you access to real-time information, anytime, anywhere.
These technologies enable people to access the information from anywhere using a simple headset or devices, Augmented reality also helps in enhancing educational and travel experiences.
AR will enhance a person’s perception. It has the ability to alter views to delete or add data, scenarios and other elements.
- Future of Marketing:
Augmented reality is considered as a creative and innovative way to connect with the audience and customers. It is considered that various advertising companies will take their advantage to improve the way they communicate with customers.
- Increase in user:
Many online users have adopted augmented reality. The stats show increase in the number of augmented reality shipments. Pokémon Go is a game based on augmented reality innovation; it is clearly showing that this technology is increasing at a rapid rate. So, it can be predicted that more business growth that will occur in the near future.
- Social media platform:
Many social media platforms are going to incorporate augmented reality. Facebook is working on AR smart glasses so that it can take advantage of the power of augmented reality in its platform. Facebook referred to augmented reality to be the computing platform. This is indicating that augmented reality will impact a large number of businesses in the coming years.
- AR relationship with Artificial Intelligence (AI):
Artificial Intelligence is very much important for the operations of augmented reality. Artificial Intelligence allows objects to be identified in the viewer’s visual point of view. Many social media applications are developed with a combination of augmented reality and artificial intelligence. For example, on Instagram and Snapchat have various fun filters like the dog filter, bunny ears, pig filter, etc. these all filters are based on consumer-facing applications. These applications do not perform functions until both AI and AR are combined and operated.
- AR in Teaching and Training:
Both the training and teaching technologies belong to the educational field. By augmented reality technology, any information or data can be easily passed to a student in real-time. These systems of augmented reality give a better sense of vision. Augmented Reality has decreased the amount of risk and the cost rates in association with training.
- AR’s connections with Virtual Reality:
Facebook has a belief in augmented reality and virtual reality environments. Augmented Reality can also result in connecting people, socializing them with virtual reality help. Both virtual and augmented realities work together in the development of conference calls where users can see others at the same time, and interact with each other. These conference calls can have more than 2 people at the same time. All of this is possible because of the connections between augmented reality and virtual reality.
- AR is overtaking the Automobile Industry:
Many automobile companies are using augmented reality and artificial intelligence technologies so that they can mark their presence in the market. The automobile industry is the arrival of augmented reality businesses. In the near future, we can see voice assistants like Siri in cars also.
After seeing the AR technology-based companies, large-scale automobile companies like Tesla, Toyota, Mercedes-Benz, and Volvo have also signed contracts to work on this platform. With augmented reality technology help, we can also experience the identification of frequently used lanes, navigational prompts, detection of hazards, information about the right direction, etc.
Companies are potentially building strategies, to improve the safety conditions of the driver by using AR technology. These strategies will help to keep drive focus on the road and go through the feedback that would have been displayed on a phone screen at the same time. This process can result in increasing the driver’s comfort levels in the vehicle so that he can conveniently drive his car.
- Interactive Gaming:
When it comes to daily AR users, the Pokémon Go has done very well in the market. Pokémon Go is based on a playing card game. Users simply downloaded the Pokémon Go app to hunt for Pokémon characters in their surroundings. The app uses GPS data to determine where you can reveal the Pokémon’s in your real world. In the future, video game fans will be able to join their friends in an alternate reality through AR facial recognition and be able to speak with their teammates. It is also possible that by reading and analyzing a player’s face, AR can replicate your body as a character within the video. You might have a virtual representation of yourself.
- More Efficient and Engaging Shopping:
Another common use of AR is during the home buying process. Virtual tours option can help prospective homebuyers to view a property from the comfort of their desktop computer or mobile device. Uses can also use furniture placement apps like Houzz and DecorMatters to see how they would furnish their homes and how will it look. IKEA’s digital furniture placement app allows you to virtually “try before you buy.”
Amazon is also seeking ways to cut down on the number of clothing returns from its customers. To make shopping easier Amazon is looking forward to using a virtual changing room. This AR-based capability would scan your body measurements and it will also assess additional data about your preferences and recommend size or style to you. It will even be able to see how the clothing would look on you through a presentation layer. From this the clothing fit is estimated to be more exact, it can result in a smarter purchase decision and buyer satisfaction.
Conclusion: How Augmented Reality will Impact The Future
Many innovative projects have shown that augmented reality has good commercial value and future potential. Large-scale businesses are applying augmented reality in their businesses and they are planning to develop their upcoming projects using AR. Experts are looking forward to turning the projects based on augmented reality into real-time customer applications
So, we have seen many ways that augmented reality will impact businesses in the near future. Augmented reality has the ability to change the future from marketing and social networks to games. With startups and large companies are taking initiatives to use this technology, We can say that the future of augmented reality is profitable for web and mobile app development.