Byju Business Model: BYJU is a platform for those who wants to learn not do rote learning. Byju is a conceptual based learning path for students to categorize lower standards and higher standards it’s an open-source medium used by its users and anyone easily without downloading other third-party applications. It is user-friendly and intuitively found by Byju Raveendran in 2011 born in 1980 in small village of Azikhode, Kerela.

Byju Business Model:

Byju commonly known as Byju’s-the learning app is available for web and mobile devices like desktop, laptop, smartphones, etc its founder is an engineering student working as a service engineer in a multi-national shipping firm. once, he was enjoying his vacations at his friend’s house in Bangalore his friends were preparing for the CAT exam having some trouble in solving mathematics problems and asked him to help and guide them; as Byju was very good at mathematics. Byju helped them and he also attempted the exam along with them just for fun.byju was shocked when he scored 100 percentile in the exam.he could not believe the result that he got and once again he attempt the exam to see if he scored such good marks by mistake, but he again scored 100 percentile his friends advised him to teach students aspiring for competitive exams from there he agrees and his journey as an entrepreneur began.

How BYJU Works?

Byju-think and learn privately limited was established in 2011 with a special focus on k12 segment by Raveendran Byju working as an engineer in MNC, left his job and create a historic achievement in field of learning and education. when he forced by his friends then he decided to become an entrepreneur he focused on building a strong team of experts across content, media technology to create world-class learning content he started his teaching career from terrace of his friend’s house he used to motivate MBA aspirants through tips and tricks which helped them save timing while attempting the mathematics questions.

BYJU Evolution:

After  2011, growth and many achievements he decided to launch an application for students who can’t even afford smartphones, laptops and gadgets can easily access the materials at your own pace which can help them to understand .first he decided to start courses for 6th to 12th standard student in every possible way like providing easy conceptual lectures and videos free which can be accessed free of cost anywhere, anytime in just a couple of seconds.

As he believes perfection is necessary to become successful in any field so he Started to keep going and think about the bright future of students, so Byju never turns back and move further following his ideology to create something new which helps the student to achieve success.

After 2015, in the year 2016, he understood the role of successful businessmen and achieving numerous awards and long success byju became the first Asian company to receive investment from the chan-Zuckerberg initiative(CZI).

After it in 2017, Byju launched the k5 app for 4th and 5th grades and became Harvard business school in October 2017 byju change all the features of his app by change in the whole avtar with refresh logo and brand new identity also having partnership with Shahrukh khan also known as king khan of Bollywood industry to celebrate the curiosity of young minds and importance of loving what they learn.

Technology BYJU Use:

  • Storage or caching with CDNs: Amazon S3
  • Model-based testing: GraphWalker.
  • Data processing and management  in real-time: Kafka 
  • Primary platform structure: DataProc
  • Desktop-based UI: Chromium Embedded Framework (CEF)is a better option.
  • Bootstrap for the smooth look of website.
  • Push Notifications – Twilio,
  • For SMS, Voice, and Phone Verification – Twilio, Nexmo
  • Payments – Braintree, PayPal, Stripe, etc.
  • Building complex browser-based applications: Google Web Toolkit (GWT)
  • Streaming Media System – Helix Universal Server, Nimble Streamer, Wowza Streaming Engine
  • Database – MongoDB, HBase, Cassandra, Postgres
  • Real-time Analytics – Hadoop, Spark, Apache Flink, IBM

Revenue Source:

A revenue stream is a source of revenue for a company or organization. In business, a revenue stream is generally made up of either recurring revenue, transaction-based revenue, project revenue, or service revenue. BYJU follows a freemium business model, so most of the revenue is incurred from the subscription amount which is paid by the students for learning. BYJU also earns from product purchase from its website, offline career counseling, offline coaching, and revenues from API.

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